Central State Brewing

2014

Identity, Brand, Design, Packaging

Led the design piece in a brand-building effort in a collaboration with Michael Kiser of Good Beer Hunting for the good boys of Central State Brewing. 3 excited minds on a quest to create fantastic Brettanomyces-based beers for the people of Indiana and the greater US.

The project went through a lot of exploration. A fun twist was that the Central State Crew was incredibly knowledgable in Indiana and US History and got approval to use some imagery from local archives. What's shown below is a combination of exploration and final results.

Photography: Michael Kiser of Good Beer Hunting

Early Exploration

Final Direction